Brand marketing and creative operations leader
I connect brand strategy, creative production and the operational systems required to bring ambitious ideas to life.
I bring a decade of experience leading strategy, storytelling and cross-functional teams to build mission-driven consumer brands.
Services / Skills
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Integrated Marketing
I turn big campaign ideas into coordinated strategy and execution across creative, digital, PR, influencer, experiential, retail and strategic partnerships.
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Digital Growth
I combine brand thinking with hands-on digital execution. I’ve owned strategy, operations and performance reporting across website, email, social, SEO, e-commerce and digital partnerships.
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Brand Strategy
From positioning to strategic partnerships, I specialize in making unfamiliar or complex products understandable, relevant and desirable.
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Creative Operations
I build the structure that helps creative teams do their best work: clear briefs, intake and prioritization, workback schedules, approvals, asset plans and cross-functional accountability.
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Content Creation
I know how to make strong work—and how to get strong work made. My experience spans creative briefing, production, agency and talent management, hands-on content creation and brand copywriting.
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AI Workflows
I use AI to build smarter, more efficient marketing systems—not to replace the human judgment and creativity that make a brand distinctive. I build lean marketing systems using reusable skills, agents and automated workflows.
Selected Work
About
I’m Shannon! A marketing professional and outdoor enthusiast based in Portland, Oregon.
Over the past decade, I helped grow an early-stage food-tech company into a national consumer brand—launching category-defining products, building integrated campaigns and scaling the marketing engine behind them. I’m especially drawn to mission-driven brands working in sustainability, CPG and the outdoors.