Creative Production & Content Creation
I helped grow Eat Just from a brand with essentially a Facebook page into a 2M+ follower social community, sustaining 4%+ average Instagram engagement over five years against a sub-1% industry benchmark.
I built a contractor-led video workflow producing two or more long-form videos weekly, and developed consumer and foodservice recipes grounded in audience insights and market trends.
I’m also a lifelong lover of words, with a knack for bringing brands to life through storytelling and product copy.
Selected writing
Climate conversation starters
A research-driven holiday campaign piece that brings climate facts to the dinner table with a little edge.
Look who’s back
A playful relaunch story welcoming back two fan favorite products – and answering the tough questions we knew customers would ask.
Air fryer quiche
One of countless recipes I’ve developed from kitchen to keyboard, from recipe testing to on-brand copy crafted for both search engines and AI discovery.