I managed a 132K-subscriber database across two brands, brought email in-house to save approximately $30K annually and grew subscribers 27% in one year. One brand’s email campaigns averaged 5%+ click-through, while another’s welcome journey averaged about 12%.

One of the impactful campaigns I led was an SMS acquisition campaign with a $50K+ promotional budget. Drawing on insights into our most loyal customers, we enabled them to introduce friends to the brand while exploring more of our product lineup themselves. The campaign brought thousands of new leads into our email program.