I personally managed a 132K-subscriber database across two brands, brought email in-house to save approximately $30K annually and grew subscribers 27% in one year. Campaigns averaged 5%+ click-through for GOOD Meat, while the Just Egg welcome journey averaged about 12%. After an 88% team reduction, I also developed AI-enabled workflows to preserve marketing output and quality—using automation for repeatable work while protecting the human judgment behind the brand.